Why a Sales Funnel is Essential to Your Digital Marketing Strategy
A sales funnel is the model that helps you understand your customer’s journey from awareness, interest, consideration and action. It also helps you formulate and implement a digital marketing strategy to grow your business, increase conversions, and boost your profitability.
The funnel starts with traffic generation from paid advertisements and organic search. It then leads to lead generation by capturing the prospect’s contact information and nurturing them into customers through relevant content, offers, and email campaigns.
It takes time and effort to generate traffic, but the rewards are huge when you convert these prospects into paying customers. The most important thing is to create a marketing plan that targets the right audiences and makes them want to take the next step in your sales funnel.
Creating a targeted content marketing strategy that speaks to your ideal target market is the most critical aspect of building a successful funnel. It’s all about understanding your customer’s needs, goals and pain points so that you can create content to meet them where they are in their buying journey.
This will make them feel like you truly understand them, which in turn is the best way to win them over and keep them engaged with your brand. Once you have this understanding, it will be easier to build a compelling sales funnel and engage with your audience at every stage of the buyer’s journey.
You can use your sales funnel to identify areas for improvement, as well as track your progress and measure the effectiveness of your efforts. You can track the number of visitors entering each of your funnel stages, the average time they spend in each stage and the percentage that converts to customers at each stage.
A good sales funnel can help you save time, money and effort, as well as improve the efficiency of your marketing. It allows you to filter out bad leads early on and focus your marketing dollars on the highest quality ones.
It uses the principle of scarcity and the sunk cost fallacy, which are psychological factors that motivate people to buy. The sales funnel takes advantage of these factors to snag potential customers at the top of the funnel and move them down through each step until they’re ready to buy.
The sales funnel is essential to any digital marketing strategy, as it provides a framework to analyze your business and identify opportunities for improvement. It’s also a great tool for measuring the success of your marketing campaign.
How to Create a Funnel
The most basic sales funnel will include six levels or stages, with each level being the most likely to lead to a sale. These stages are:
Awareness (Awareness)
The awareness stage is where your audience first becomes aware of your brand, products, and services. They may see your advertising, read about you on social media or even hear about your business from word of mouth.
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Our mission is to help small businesses build and implement marketing systems that generate continuous supply of sales leads that convert to sales, fueling sales growth month after month, year after year.
Samuel Gachuhi is a passionate online marketer with a strong interest in making money through selling products both online and offline. After working for a number of years as an accountant, Samuel turned to online marketing to promote his accountancy and bookkeeping services.
He fell in love with marketing and his passion for the field led him to study under leading authorities in the Marketing field such as Dan Kennedy, Frank Kern, and Russell Brunson to name a few.
Samuel Gachuhi
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